Allentown News

Published on March 22nd, 2017


St. Luke’s Champions ‘March Gladness,’ Seeks All-Star Baby Photos

Bethlehem, PA (3/17/2017) – In the age-old – yet newborn – fight for gender dominance, St. Luke’s University Health Network launches its 2017 “March Gladness” competition to showcase its regionally and nationally recognized Obstetrics and Gynecology services.

During March, St. Luke’s is tracking the number of girls versus boys born in its Allentown and Bethlehem hospitals during the highly publicized “March Madness” NCAA Basketball competition. The results will then be displayed in aggregate totals on a network of regional digital billboards throughout the Lehigh Valley owned by “March Gladness” partner Adams Outdoor Advertising.

St. Luke’s will promote March Gladness on social media in order to encourage audience engagement for their OB/GYN and maternity services.

“The March Gladness competition is intended to be a fun, engaging promotional effort to call attention to our stellar maternity services. It’s a great way to get the word out that once again we have been named the Morning Call’s “Best Place to Have a Baby” and that we have the “Best Obstetricians,” Ken Szydlow, Vice President of Marketing and Public Relations of St. Luke’s, said.

“We want future parents to know St. Luke’s is a slam dunk for them,” he said.

Tallying the “March Gladness” babies digitally is sure to add a competitive element and to draw attention to the scores.

“Digital out-of-home creative campaigns are flexible, successfully drive results, and create an exclusive venue for advertisers to communicate their messages quickly to the masses. Adams Outdoor is excited to partner with St. Luke’s on this incredibly unique marketing opportunity,” Tony Cioffi, General Manager Adams Outdoor Lehigh Valley, said.

Additionally, in 2017, St. Luke’s is hosting an All-Star Baby Photo Contest in conjunction with “March Gladness.” Whether your “baby” is 21 days old or 21 years old, submit your photo by April 4 for a chance to win a $500 Target gift card and other prizes. To enter and for a complete list of contest rules click on and follow the guidelines.

About St. Luke’s University Health Network Family Birth Centers

St. Luke’s New Beginning’s Family Birth Centers in Allentown and Bethlehem are state of the art birthing units, offering parents the comforts of a safe, family-centered atmosphere for welcoming their babies into the world. St. Luke’s is a leader in perinatal care and high risk deliveries and has been voted Best Place to Have a Baby and Best Obstetricians by the readers of The Morning Call. The Centers are also recent recipients of the Blue Distinction® Centers for Maternity Care Designation.

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