Allentown News

Published on March 23rd, 2018

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St. Luke’s Marketing Team Wins Advertising Award

St. Luke’s has been recognized by the American Advertising Federation of the Greater Lehigh Valley for its recent oncology advertising campaign, Healing Begins Here.

The campaign received a silver “Addy” award in the Integrated Campaign – Consumer category. Healing Begins Here featured St. Luke’s Cancer Center physicians and patients, whose stories were featured digitally on cancer.sluhn.org and through St. Luke’s social media channels. Additional marketing tactics, such as outdoor, print and radio were utilized throughout the Lehigh Valley and surrounding areas. St. Luke’s also opened its fourth cancer center in Monroe County during the campaign this past fall.

“We are honored to receive recognition from the AAF,” said Kate Raymond, Director, Marketing & Public Relation, St. Luke’s University Health Network. “In creating this campaign, we were inspired by our patients’ stories of positivity and perseverance. Their stories are incredible and we hope they give hope and strength to others going through a similar journey.”

To view the patient stories and videos, visit cancer.sluhn.org.

The AAF/Greater Lehigh Valley Advertising Club is an organization that brings together the broadest range of communications professionals who work and live in our community: advertising agency employees, print vendors, interactive experts, media reps, PR people, in-house marketing teams, photographers, package designers and communications students from area colleges.


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