Published on February 1st, 20190
St. Luke’s Named New Title Sponsor for Via Marathon
Name Change Among Numerous Improvements to Region’s Signature Running Event
BETHLEHEM, PA – Via of the Lehigh Valley is proud to announce a new partnership with St. Luke’s University Health Network as the title sponsor of the Via Marathon – now the St. Luke’s Via Marathon.
“Via is thrilled to extend our collaboration with St. Luke’s University Health Network to include this event,” said Jessica Moyer, Vice Chair of the Board of Directors for Via. “Their unwavering commitment to excellence mirrors Via’s determination to provide the best services available to people with disabilities in the Lehigh Valley. We look forward to working together on this event to make our community stronger and healthier, while simultaneously raising funds for Via’s vital services.”
Now in its 13th year, the St. Luke’s Via Marathon is the 6th best Boston Qualifier in the United States and one of the fastest races in the country, with an average race time of 3:59:48. The marathon, drawing thousands of athletes and family members from throughout the country, is the Lehigh Valley’s signature running event and Via’s largest annual fundraiser.
The marathon begins at 7:10 a.m. on Sunday, September 8, starting in Allentown and finishing in Easton. Also starting at the same time and place will be a relay marathon, as well as a half marathon finishing in Bethlehem.
“St. Luke’s is honored to be chosen by Via of the Lehigh Valley to be the title sponsor of the Lehigh Valley’s signature running event,” said Bill Moyer, President of St. Luke’s West Region and the Allentown Campus. “We see this as an incredible opportunity to serve our community in more than one way. By supporting the marathon, we not only promote health and fitness but also benefit Via’s wonderful work on behalf of children and adults with disabilities.”
The name change is just one of numerous improvements. In 2019, the St. Luke’s Via Marathon will:
- Introduce a new starting line in the City of Allentown at the St. Luke’s Allentown Campus and a new course design for the race’s first three miles.
- Expand pre-race expo and activities on Saturday.
- Offer workshops for runners throughout the year, such as training on how to jump from a half marathon (13.1 miles) to a marathon (26.2 miles).
- Provide support from expert, nationally-certified exercise specialists to help runners maximize their performance.
- Sustain a year-round partnership encouraging Lehigh Valley residents to commit to being Fit for Life.
Andy Deschenes of DMSE Sports has served as Race Director since 2018. DMSE has produced more than 1,000 events nationwide since 1981, including the Boston Marathon.
“When DMSE contracted with Via for their 2018 race, we were blown away by how the community embraced this event, and we were inspired by its potential,” said Deschenes. “We’re excited to continue to work on this race’s growth and evolution with St. Luke’s as the title sponsor.”
Registration for the St. Luke’s Via Marathon is open at ViaMarathon.org.
Via of the Lehigh Valley is a non-profit agency that provides services for children and adults with disabilities in Lehigh, Northampton, Carbon, Monroe, Pike, Berks and Bucks counties. Via’s mission is to help the people we serve reach their full potential. Serving the community since 1952, Via’s staff helps individuals and families from birth through retirement to gain life skills, obtain meaningful employment and develop social connections. Visit ViaNet.org to learn more about Via’s services.